Leadership in action · University of LondonLondon · Data · Intelligence · Leadership
Official name: Owesh
Student President & Asian Community Ambassador
Currently completing an MBA/MSc in Business Intelligence and Digital Marketing—building on a BBA International Business with Distinction and an additional Data Analytics and Marketing course.
Academic profile
I am building a career where data analysis, business intelligence and digital marketing work together—helping organisations understand customers, make stronger decisions and grow with confidence.
Nearing completion
Postgraduate study combining business intelligence, analytics, digital strategy and customer insight, with current research into customer experience and purchase decisions in the UK retail sector.
Additional specialist study
Additional study in data analytics, digital marketing and customer insight—strengthening my practical use of data to support campaigns, business decisions and sustainable growth.
Graduated with distinction
A strong foundation in international business, marketing, management and research—completed with distinction alongside major event, leadership and organising responsibilities.
My work sits where commercial intelligence, digital growth and people-first leadership meet. I turn complex information into a clear direction—and then help deliver it.
Professional profile
My postgraduate research examines how social media analytics, targeted promotion and customer experience influence purchase decisions in UK retail.
Power BI dashboards, SQL analysis, data preparation and decision-ready reporting.
Excel, SPSS, quantitative research, survey design and performance analysis.
Organic and paid promotion, social analytics, customer retention and campaign strategy.
Website development, client coordination, MS Office and end-to-end project execution.
Leadership in action
I was elected to listen, represent and deliver across the University of London community. The role went beyond events: it meant solving practical student problems and making sure overlooked voices reached decision-makers.
Used the President's budget to support students facing hardship so they could remain in university accommodation, while following through on fee and residence concerns.
Escalated faults and followed up with university teams until lifts and other essential campus resources were returned to working service.
Mobilised students and supported hands-on canal, green-space and shared-area clean-ups to make the campus safer and more welcoming.
Helped bring sporting activity back, formed several student teams and rebuilt opportunities for participation and community.
Introduced assignment-guidance sessions and strengthened communication between students and faculty when academic support was needed.
Represented Asian students while making cultural and festival celebrations happen across campus, with every community encouraged to participate and feel included.
The mandate
“Accountable. Accessible. Action-driven.”
Representing students meant being present when accommodation, maintenance, academic access or inclusion became a barrier—and following the issue through.
University event delivery
My contribution was practical and hands-on: working with university teams, supporting attendees and helping ceremonies and events move from preparation to successful delivery.
01University service
Supported university teams during major ceremonies, helping with student movement, coordination, guest experience and smooth on-the-day delivery across Queen Mary, Brunel and the wider University of London community.
02University service
Helped societies and student groups turn plans into successful events through practical coordination, participant support, communication and representation across diverse university communities.
03University service
Worked with staff, student teams and guests on conferences and major gatherings—supporting preparation, schedules, venue operations and live event delivery.
Selected delivery
Investigating how social media analytics, targeted promotion and customer experience shape purchasing decisions through quantitative research and evidence-led analysis.
Designed workplace layouts, coordinated client decisions and personally followed projects through execution, site delivery and handover.
Handled end-to-end planning for a major university business event, including guests, security, schedules, teams, venue operations and live execution.
Design Tech Group
I worked across the complete project journey: understanding the client's brief, planning efficient office layouts, coordinating the design and execution teams, and personally following delivery through to the completed site.
Recognition
Selected moments
Next chapter
Available for opportunities in data analytics, business intelligence, digital marketing and project delivery.